From the MD’s Desk

Journey So Far
My journey began like many in business families—by observing and helping my father at his shop after school. Without realising it, my non-textbook mind was learning how business works.

We started with wholesale trading of undergarments, but the margins were thin. That led us to explore kids-wear, which offered better potential. We sourced from Kolkata and marketed from Udaipur, handling everything ourselves. It worked, but the model was capital-heavy and had its limits.

Reinvention 1
Looking for something more sustainable, we moved into agency work—partnering with brands and organising trade conferences. This scaled quickly, but came with its own risks. We had no direct connection with the customer and the brands could move on at any point.

Reinvention 2
That’s when we tried retail. A small 280 sq. ft. store was our first step. With minimal effort, it crossed ₹1 crore in a year. Encouraged, we opened another store in Udaipur’s high street—it did ₹2 crore in its first year.

In 2018, it felt like a no-brainer to launch Mumkins under Navjeet India Private Limited. With experience, a strong network, and a clear direction, franchising came naturally. Today, we have 48 stores across 12 states. It’s been a journey of logical decisions, timely manoeuvres, and steady growth.

Together with my dedicated team, we’re steadily shaping Mumkins into India’s most loved kidswear brand.

Business Overview

Mumkins is a dynamic and rapidly growing kids' wear brand that was founded in 2018 with a clear and ambitious aim to provide stylish, fashionable, and high-quality clothing for children aged 0 to 15 years. Since its inception, Mumkins has quickly established itself as a trusted name in the kids' fashion industry, synonymous with style, quality, and an enjoyable shopping experience for both parents and children. We pride ourselves on offering products that cater to a variety of occasions, whether it’s a wedding, birthday party, casual outing, or festive celebration. Our target audience spans families in the premium, mid-market, and mass segments, ensuring accessible and affordable options for every budget. We operate with a high-margin business model, with a gross margin ranging from 50 % to 55 %, and expect to increase this to up to 65 % in the coming years.

Operating on a low-asset model allows us to focus on agility and scalability. We rely on job work for production, eliminating heavy capital investment in machinery. Retail expansion continues via rented stores, Exclusive Brand Outlets (EBOs), Multi-Brand Outlets (MBOs), Large Format Stores (LFS), and e-commerce platforms, with a strong Direct-to-Consumer (D2C) focus.

Market Reach

Mumkins is present in 25+ cities across 11 states in India, covering Tier-1, -2, and -3 locations. We enjoy strong footholds in metropolitan hubs such as Hyderabad, Indore, Ahmedabad, Mumbai, and Jaipur, while continually venturing into newer regions to serve a wider demographic of style-conscious parents. These tier-wise contributions are instrumental in driving our growth, and we are committed to extending our reach nationwide.

Mission & Vision

Mission — To bring parents worldwide an enjoyable shopping experience through a wide range of party wear, ethnic wear, and everyday clothing that sparks joy for children and creates lasting memories for families.

Vision — To become India’s most loved kids' fashion brand, renowned for stylish, high-quality, and joyful apparel that children adore and parents trust. Our path includes expanding product categories, entering new domestic and international markets, and crafting delightful experiences—online and offline—that keep kids smiling.

Our Products

Kids have boundless energy and imagination, and their clothes need to keep pace. Our collection therefore balances style, comfort, and durability:

Ethnic Wear: Traditional and modern outfits for weddings, festivals, and special occasions.
Fast Fashion: Trend-driven looks for everyday wear and casual outings.
Footwear: Comfortable, durable shoes for every age and occasion.
Accessories: Finishing-touch pieces that complement and complete any look.

Our Core Values

At Mumkins, every stitch is guided by Truth, Love, and Compassion. We act transparently, design thoughtfully, and show care for our customers, partners, employees, and communities.