Mumkins is a dynamic and rapidly growing kids' wear brand that was founded in 2018 with a clear and ambitious aim to provide stylish, fashionable, and high-quality clothing for children aged 0 to 15 years. Since its inception, Mumkins has quickly established itself as a trusted name in the kids' fashion industry, synonymous with style, quality, and an enjoyable shopping experience for both parents and children.

We pride ourselves on offering products that cater to a variety of occasions, whether it’s a wedding, birthday party, casual outing, or festive celebration.

Our target audience spans across families in the premium, mid-market, and mass segments, ensuring that we provide accessible and affordable options for every budget. We operate with a high-margin business model, with a gross margin ranging from 50% to 55%, and expect to increase this to up to 65% in the coming years.

In terms of our business model, we follow a low-asset approach, which allows us to focus on agility and scalability. Since we do not own manufacturing facilities, we rely on job work to create our products, which eliminates the need for a large setup for machinery and heavy capital investment. In terms of retail, we work with rented stores, leveraging the flexibility this model provides, and plan to expand further through Exclusive Brand Outlets (EBOs), Multi-Brand Outlets (MBOs), Large Format Stores (LFS), and ecommerce platforms. Our focus on Direct-to-Consumer (D2C) sales ensures that we are able to provide our customers with a seamless and personalized shopping experience both online and offline.

Currently, Mumkins has a presence in over 25 cities across 11 states in India, including Tier 1, 2, and 3 cities. In Tier 1 cities, we have a strong foothold in major urban hubs such as Hyderabad, Indore, Ahmedabad, Mumbai, Jaipur, where there is a high demand for premium, fashionable children’s wear. Our market reach is steadily expanding as we venture into new regions, serving a wider demographic of parents seeking stylish, high-quality clothing for their children. The contributions from these city tiers are instrumental in driving our growth, and we plan to continue expanding our presence in these cities and beyond.

Vision: To become India’s favorite kids' fashion brand, known for offering stylish, trendy, and high-quality clothing that every child will love.

Mission: To provide parents across the globe with an enjoyable shopping experience by offering a wide range of stylish party wear, ethnic wear, and everyday clothing that brings joy to children and creates lasting memories for families. Our commitment to creating happiness for kids is at the core of everything we do.

At Mumkins, we know that kids are always full of energy, imagination, and movement, which is why their clothing needs to be just as vibrant and versatile as they are. Our product range is designed to meet the diverse needs of children, offering style, and durability. Our collection includes:

Ethnic Wear: Traditional and modern ethnic outfits for both boys and girls, perfect for weddings, festivals, and special occasions.
Fast Fashion: Trendy and stylish outfits for boys and girls that are perfect for everyday wear and casual outings.
Footwear: Comfortable, durable, and stylish shoes for kids of all ages, available in various styles to suit any occasion.
Accessories: A wide range of accessories, designed to complement our clothing and enhance the overall look.

Mumkins is not just a clothing brand—it is a celebration of childhood, filled with joy, color, and excitement. From the moment you step into our store or browse our online platform, we aim to create a magical and effortless shopping experience for both parents and children.

Our stores are designed to be engaging and fun, with interactive displays and vibrant decor that appeal to children’s imaginations. Whether you’re searching for the perfect outfit for a wedding, a playful birthday party look. Mumkins provides a seamless and enjoyable shopping journey that’s sure to make every parent and child feel excited.

What sets Mumkins apart is our unwavering commitment to quality. We pride ourselves on producing garments that not only meet the highest standards of craftsmanship but also reflect the latest fashion trends. Whether it’s the intricate embroidery on our ethnic wear or the breathable fabrics in our fast fashion range, we make sure that each piece is created with care, attention to detail, and the child’s happiness in mind.

At Mumkins, we are guided by our core values of Truth, Love, and Compassion. These values shape everything we do—from the way we design our products to the way we interact with our customers. We believe in being transparent with our customers, showing love and care in every piece of clothing we create, and acting with compassion toward our employees, partners, and the communities we serve.

Looking toward the future, Mumkins is excited to continue expanding its reach and product offerings. We are always exploring new styles, innovative designs, and creative ideas to add even more value to our customers’ shopping experience.

In the coming years, we plan to introduce new product categories, expand our ecommerce presence, and increase our footprint in both domestic and international markets. Our ultimate goal is to make Mumkins a household name, recognized for its commitment to quality, style, and creating joyful experiences for children and parents alike. We envision a future where families across the world trust Mumkins to provide their children with the best in fashion.