From the MD’s Desk

Journey So Far
My journey began like many in business families—by observing and helping my father at his shop after school. Without realising it, my non-textbook mind was learning how business works.
We started with wholesale trading of undergarments, but the margins were thin. That led us to explore kids-wear, which offered better potential. We sourced from Kolkata and marketed from Udaipur, handling everything ourselves. It worked, but the model was capital-heavy and had its limits.

Reinvention 1
Looking for something more sustainable, we moved into agency work—partnering with brands and organising trade conferences. This scaled quickly, but came with its own risks. We had no direct connection with the customer and the brands could move on at any point.

Reinvention 2
That’s when we tried retail. A small 280 sq. ft. store was our first step. With minimal effort, it crossed ₹1 crore in a year. Encouraged, we opened another store in Udaipur’s high street—it did ₹2 crore in its first year.

In 2018, it felt like a no-brainer to launch Mumkins under Navjeet India Private Limited. With experience, a strong network, and a clear direction, franchising came naturally. Today, we have 45+ stores across 12 states. It’s been a journey of logical decisions, timely manoeuvres, and steady growth. Together with my dedicated team, we’re steadily shaping Mumkins into India’s most loved kidswear brand.

Business Overview

Mumkins is a dynamic, rapidly expanding kids fashion brand operating under Navjeet India Limited. Incorporated with the vision to become India's number one name in children's clothing, Mumkins offers a comprehensive range of stylish, high-quality, and age-appropriate apparel for children aged 0 to 15 years. Since the launch of our first retail stores and the formal registration of the Mumkins brand in 2018, we have quickly established ourselves as a trusted, premium-yet-accessible children's clothing brand across India — synonymous with style, quality, and a joyful shopping experience for both parents and children.

What We Offer — A Complete Kids Wardrobe for Every Occasion
Mumkins is not a single-category brand. We are a complete wardrobe solution for Indian children across all ages, occasions, and budgets. Our product portfolio spans:
Girls party wear including gowns, frocks, and western dresses;
Girls ethnic wear including lehenga choli sets, sharara suits, and festive ghagra;
Boys party wear and ethnic wear including sherwani sets, jodhpuri suits, baba suits, kurta pajama, and blazers;
Everyday kids clothing including casual co-ord sets, T-shirts, jeans, and shirts; kids footwear;
Mother-Daughter matching collection for festive and party occasions.
Every product is Proudly Made in India, crafted from premium fabrics, and ISO-certified for quality — so parents can shop with complete confidence.

Our Target Audience — Families Across India
Mumkins serves families in the premium, mid-market, and mass segments, making high-quality kids party wear and children's fashion accessible at every budget level. Our core customer is the style-conscious Indian parent — typically a mother aged 25–45 — who wants her child to look their very best at every celebration without compromising on fabric quality, fit, or comfort. Whether she is shopping for a kids birthday dress, a wedding occasion sherwani for boys, a festive lehenga choli for girls, or simply everyday children's clothing, Mumkins has the perfect outfit waiting for her — both in-store and online.

Our Retail Model — Stores + E-Commerce
Mumkins operates through a powerful dual-channel model: a growing network of company-owned and franchise stores across India, supported by a robust Direct-to-Consumer (D2C) e-commerce platform at mumkins.in. Our physical presence spans Exclusive Brand Outlets (EBOs) across Tier-1, Tier-2, and Tier-3 cities — ensuring that premium kids fashion is never out of reach for Indian families. Online, we offer nationwide delivery with Cash on Delivery (COD), hassle-free returns, and live fashion consultant support to help parents find the perfect outfit for their child.

A Scalable, Asset-Light Business
Mumkins operates on a low-asset, high-agility model — leveraging job work for production to eliminate heavy capital investment in machinery, and using rented retail spaces to ensure scalability. Our kids wear franchise model, one of the fastest-growing franchise opportunities in Indian children's fashion, allows entrepreneurs to bring the Mumkins brand to new cities, backed by our proven systems, marketing support, and product pipeline.

Our Quality Promise
Every Mumkins garment goes through a rigorous design and quality assurance process. We are ISO-certified, ensuring that our manufacturing standards, fabric sourcing, and finished products meet internationally recognised quality benchmarks. From the thread used in a baby frock to the embroidery on a girls party wear gown, quality is non-negotiable at Mumkins. Over 3 lakh satisfied customers across India are our most powerful testament to that commitment.

Market Reach

From a single 280 sq. ft. store in Udaipur to a 45+ store network spanning 23+ cities across 12 Indian states, Mumkins has built one of the most rapidly growing retail footprints in Indian kids fashion. Our presence spans Tier-1, Tier-2, and Tier-3 cities — ensuring that premium kids party wear, children's ethnic wear, and quality everyday children's clothing is accessible to families wherever they are across India.

Our City Presence
Mumkins currently operates stores in Udaipur, Jaipur, Mumbai, Hyderabad, Ahmedabad, Indore, Bengaluru, New Delhi, Pune, Bhopal, Raipur, Kota, Kanpur, Surat, Rajkot, Jodhpur, and several more cities — with new locations opening regularly as our franchise network continues to expand. From metropolitan hubs to rapidly growing Tier-2 and Tier-3 markets, Mumkins is where Indian families come to find the perfect kids birthday dress, wedding sherwani for boys, festive lehenga choli for girls, and everyday children's clothing — all under one roof.

Online — Serving India & Beyond
Beyond our physical stores, mumkins.in serves customers across every state in India and internationally, bringing the complete Mumkins experience — our full range of girls gowns online, boys ethnic wear, kids party wear dresses, and everyday children's fashion — directly to parents wherever they are. We offer nationwide delivery, Cash on Delivery (COD) for convenience, hassle-free returns, and live fashion consultant support to help parents find the perfect outfit for their child.

Growing Through Franchising
Our expansion across India is driven by our franchise model — one of the most attractive kids wear franchise opportunities in the country. Franchise partners benefit from the Mumkins brand reputation, an ISO-certified product range, comprehensive marketing and visual merchandising support, and a proven retail playbook built on years of experience in Indian kids fashion. Our franchise network spans diverse geographies — from large metro cities to emerging Tier-2 and Tier-3 markets — reflecting the universal appeal of the Mumkins brand across Indian demographics.

Our Growth Numbers
Over 3 lakh satisfied customers across India have trusted Mumkins for their children's most important moments — birthdays, weddings, festivals, school events, and everyday celebrations. Our store count has grown steadily year on year, and we remain committed to expanding our footprint to 100+ stores across India in the coming years — ensuring that every Indian family has a Mumkins store within reach.

Mission & Vision

At Mumkins, we believe that fashion is not just about clothes — it is about confidence, celebration, and the joy of childhood. Our Mission and Vision are not corporate formalities. They are the living principles that guide every design decision we make, every quality check we run, every customer interaction we have, and every stitch of fabric that bears the Mumkins name.

Our Mission —
To bring parents across India — and worldwide — a joyful, effortless shopping experience by offering a diverse, high-quality range of kids party wear dresses, ethnic wear, festive outfits, and everyday children's clothing that makes every child feel special and every family moment truly memorable.

In practice, our Mission means designing kids party wear, girls gowns, boys sherwanis, lehenga choli sets, and festive wear that children actually want to wear — not just outfits that look good on a hanger. It means making premium kids fashion accessible to every Indian family, whether they are shopping online at mumkins.in or visiting one of our 47+ stores across India. It means offering a seamless shopping experience with COD available, hassle-free returns, live fashion consultant support, and nationwide delivery. And it means serving children from 0 to 15 years — from their very first birthday dress to their first wedding function sherwani — so that Mumkins grows with every child we dress.

Our Vision —
To become India's most loved and most trusted kids fashion brand — a household name that parents in every corner of India (and beyond) instinctively turn to for premium, stylish, and joyful clothing for their children.

Our Vision rests on three pillars:
Reach: To grow our network from 47+ stores to 100+ stores across India, reaching every major metro, Tier-2 town, and international market through our online platform at mumkins.in.
Range: To continuously evolve our product portfolio — growing from kids party wear and ethnic wear into every category a child aged 0–15 years could need, from newborn clothing and baby frocks to teen fashion and occasion wear.
Resonance: To build a brand that Indian parents trust instinctively — because they know that Mumkins means ISO-certified quality, ethical manufacturing, Proudly Made in India products, and designs their children genuinely love to wear.

Together, our Mission and Vision reflect a single, unwavering promise: har baccha khaas hai — every child is special. That promise is what gets us to work every morning, and what has earned the trust of over 3 lakh satisfied customers across India.

Our Products

Children have boundless energy, vivid imaginations, and an entire world of celebrations ahead of them. At Mumkins, we design clothes that keep pace with all of it — balancing style, comfort, and durability across every category, occasion, and age group from 0 to 15 years. Whether your child is the star of a birthday party, a guest at a wedding, a dancer at a festival, or simply heading out for a fun day — Mumkins has the perfect outfit waiting.

Kids Party Wear — For Girls & Boys
Our kids party wear collection is where sparkle meets comfort. For girls, we offer a stunning range of party wear gowns, layered frocks, princess dresses, western midi dresses, and embellished festive sets — available in a full spectrum of colours and sizes from 3 months to 15 years. For boys, our party wear range includes smart blazer sets, formal shirts with trousers, and dressy co-ord sets perfect for birthdays, school functions, and celebrations. Every piece is designed so your child can dance, play, and celebrate without restriction.

Kids Ethnic Wear — Celebrate India in Style
India's festivals and family occasions deserve special outfits — and our kids ethnic wear collection delivers exactly that. For girls, we offer richly embroidered lehenga choli sets, sharara suits, Anarkali frocks, ghagra choli, and traditional salwar kameez sets — crafted for Diwali, Navratri, Eid, weddings, and every festive occasion in between. For boys, our ethnic range spans regal sherwani sets, jodhpuri suits, kurta pajama, pathani suits, and achkan sets — perfect for weddings, religious occasions, and family functions. Our ethnic wear for kids combines authentic Indian craftsmanship with modern silhouettes that today's children love.

Everyday Kids Clothing — Fast Fashion, Real Comfort
Beyond occasions, Mumkins dresses children for everyday life. Our everyday kids clothing range includes trend-driven casual wear — graphic T-shirts, denim, co-ord sets, summer dresses, shorts, shirts, and more — designed for school, outings, playdates, and everything in between. We refresh our fast fashion rage regularly, keeping your child at the forefront of kids fashion trends without the premium price tag.

Kids Footwear — Step Out in Style
The perfect outfit deserves the perfect pair of shoes. Our kids footwear collection includes ethnic belies and embroidered juttis for girls, mojari and formal shoes for boys, and comfortable casual options for everyday wear — all designed for growing feet with durability and comfort as the top priority.

Accessories — The Finishing Touch
Every Mumkins look is completed with our range of kids accessories — including hair accessories, jewellery sets for girls, pocket squares for boys, and coordinating add-ons that bring the full outfit together for that picture-perfect moment.

Mother-Daughter Collection — Match the Magic
Our exclusive Mother-Daughter matching collection — one of our most loved offerings — allows moms and daughters to coordinate their festive and party looks with beautifully matched outfits. Because the most memorable family photographs are the ones where everyone shines together.

All Mumkins products are Proudly Made in India, ISO-certified for quality, crafted using premium, skin-safe fabrics — and available to shop online at mumkins.in with nationwide delivery, Cash on Delivery, and hassle-free returns.

Our Core Values

At Mumkins, every stitch is guided by three core values: Truth, Love, and Compassion. These are not words on a wall — they are the operational philosophy hat shapes how we design our children's clothing, how we treat our customers, how we build relationships with our franchise partners, and how we grow our business across India.

Truth — Transparency You Can Trust
We are transparent in everything we do. Our product descriptions are accurate and honest. Our size guides are designed to help parents make the right choice, not just to make a sale. Our quality claims are backed by ISO certification and verifiable manufacturing standards. When we say a kids party wear gown is made from premium fabric — we mean it. When we say our products are Proudly Made in India and crafted with child-safe materials — that is a promise you can hold us to. Truth, for us, means no hidden surprises — in our products, our pricing, or our policies.

Love — Designed with Heart, Made with Care
Every Mumkins outfit is designed with love — for children, for Indian families, and for the craft of fashion itself. Our design team draws inspiration from Indian culture, global children's fashion trends, and the real, everyday world of how Indian children live, play, and celebrate. We love what we do, and thalove is visible in every ruffle on a girls party frock, every motif embroidered on a lehenga choli, every button on boys sherwani, and every fabric we select for our kids ethnic wear and party wear collections. Love, for us, means we never cut corners — because the children wearing our clothes deserve nothing less than our very best.

Compassion — Caring Beyond Commerce
We care deeply about the communities we serve. Ourkids wear franchise mode creates livelihoods for entrepreneurs across India. Our team atNavjeet India Limite is treated with dignity, fairness, and respect — because we know that the people who build Mumkins deserve to be valued. Our customer service is built on the understanding that parents are busy, their children are priceless, and the trust they place in Mumkins is something we never take for granted. Compassion, for us, means always going the extra mile — whether that's a late-evening delivery before a birthday party, a no-questions-asked return, or a customer support team that listens.

These three values — Truth, Love, and Compassion — are the reason over 3 lakh Indian families have chosen Mumkins for their children's birthdays, weddings, festivals, school events, and everyday celebrations. They are the reason our customers come back season after season. They are the reason our franchise partners trust us with their businesses. And they are the reason Mumkins continues to grow as India's most loved kids fashion brand.

Mumkins ke liye har baccha khaas hai.